Visibility Self-Diagnostic — free

Run time ~45 min · Requires your site, a browser, and honesty · Free, no forms

Why this matters

A language model answering those questions builds its response from sources it can parse, classify, and cite. Being on page one is irrelevant if the model cannot determine what your business is, where it operates, or what it's certified to do.

The shift is structural. Search rewarded whoever spent the most on ads. AI-mediated discovery rewards whoever is most legible to a machine — and legibility is a one-time build, not a recurring spend.

Part 1 — Entity legibility

Can a machine determine what your business is?

Your site contains JSON-LD structured data declaring an Organization or LocalBusiness Your legal business name appears in structured form, not only in an image or logo Your physical address is marked up as structured data Your service areas are explicitly declared, not implied by prose Your industry or category is stated in machine-readable form

Check: view source and search for application/ld+json. If nothing appears, you have zero structured entity data. Google's Rich Results Test will validate what you do have.

Score: 0 / 5

Part 2 — Credential legibility

Can a machine verify what qualifies you?

Certifications appear as text, not only as logo images Certifications are encoded in structured data with the issuing organization named Licenses, memberships, and accreditations are individually listed Years of operation or founding date is declared in structured form Notable clients or projects are named where confidentiality permits

The most common single failure across every vertical: certifications rendered exclusively as logo images in a footer. To a machine, that is a decorative picture — your strongest differentiator, invisible.

Score: 0 / 5

Part 3 — Service legibility

Can a machine determine what you actually sell?

Each distinct service has its own page or clearly delineated section Services are described in the vocabulary buyers use, not internal branding Structured data declares your service catalog Pricing structure is indicated, even as a range or a "starting from" Service-area coverage is stated per service where it varies

Check: ask a language model directly — "What services does [your business] offer?" If the answer is vague, wrong, or "I don't have information about this business," you have your result.

Score: 0 / 5

Part 4 — Structural legibility

Can a machine extract meaning from your pages?

Each page has exactly one H1 that describes the page's actual content Heading hierarchy is sequential — no H2 followed directly by H4 Meta descriptions exist on every page and stay under ~155 characters No page returns a 404 that should return content Images carry descriptive alt text, and content is real HTML text — not baked into images

Check: a free crawler (Screaming Frog's free tier handles 500 URLs) will surface every one of these in a single pass.

Score: 0 / 5

Part 5 — Language legibility

Can a machine serve the right audience the right version?

If you serve international buyers, an English version exists Language versions use hreflang declarations Translations are genuine, not machine-generated approximations Each language version is independently indexable at its own URL Terminology matches how each audience actually searches

The distribution consequence: an international buyer searching in English and a local buyer searching in Spanish are running two different queries with two different vocabularies. One site attempting both without structural separation serves neither well.

Score: 0 / 5

Live — the shape fills as you tick each part

0 / 25 Total

Score	Reading
21–25	Machine-legible. You are a candidate for AI-mediated recommendation.
15–20	Partially legible. Machines know you exist but cannot reliably classify what you do.
8–14	Structurally illegible. You are absent from consideration sets your competitors appear in.
0–7	Invisible. Operational credibility with no machine-readable counterpart.

What visibility this unlocks

The asymmetric window: most businesses in most Panamanian verticals score below 10. The gap between operational credibility and machine legibility is the widest and least-contested opportunity in the market right now — and it closes the moment competitors notice it exists.